Privacy Policy

1. Introduction

Ethera is committed to protecting your personal information and your right to privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or use our services.

We operate in accordance with the Personal Data Protection Act 2010 (PDPA) of Malaysia and other applicable data protection regulations. If you have questions about this policy, please contact us at [email protected].

2. Information We Collect

Personal Data

We collect personal information that you provide to us when you:

• Submit inquiry forms on our website
• Contact us via email or phone
• Engage our AI integration services
• Subscribe to our communications

This information may include your name, email address, phone number, company name, job title, and any details you provide in your communications with us.

Automatically Collected Information

When you visit our website, we may automatically collect certain information about your device, including information about your web browser, IP address, time zone, and cookies installed on your device. This information helps us understand how visitors use our website and improve our services.

3. How We Use Your Information

We use the information we collect for the following purposes:

• To respond to your inquiries and provide our AI integration services
• To communicate with you about our services, updates, and relevant information
• To improve our website and service delivery
• To analyze usage patterns and optimize user experience
• To comply with legal obligations under Malaysian law
• To protect our business interests and enforce our terms

Legal Basis for Processing

We process your personal data based on:

• Your consent: When you submit forms or agree to receive communications
• Contract performance: To deliver services you have requested
• Legitimate interests: To improve our services and protect our business
• Legal compliance: To meet obligations under Malaysian law

4. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required by law. Specifically:

• Inquiry data: Retained for 2 years after last contact
• Client project data: Retained for 7 years after project completion
• Marketing communications: Until you unsubscribe or request deletion
• Website analytics: Aggregated data retained indefinitely; individual data deleted after 26 months

5. Data Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:

• Encryption of data in transit and at rest
• Secure server infrastructure with regular security updates
• Access controls limiting data access to authorized personnel only
• Regular security audits and vulnerability assessments
• Employee training on data protection practices

6. Sharing Your Information

We do not sell your personal information to third parties. We may share your information with:

• Service providers: Third parties who assist in website hosting, analytics, and communication services
• Legal authorities: When required by law or to protect our legal rights
• Business transfers: In connection with any merger, sale of company assets, or acquisition

All third-party service providers are contractually obligated to maintain the confidentiality of your information and use it only for the purposes we specify.

7. Cookies and Tracking

We use cookies and similar tracking technologies to track activity on our website and store certain information. You can manage your cookie preferences through our Cookie Policy page or your browser settings.

For detailed information about the cookies we use and your choices, please visit our Cookie Policy.

8. Your Rights Under PDPA

Under the Malaysian Personal Data Protection Act 2010, you have the following rights:

• Right to Access: Request copies of your personal data we hold
• Right to Correction: Request correction of inaccurate or incomplete data
• Right to Withdraw Consent: Withdraw previously given consent at any time
• Right to Data Portability: Request transfer of your data to another service provider
• Right to Limit Processing: Request restriction of processing in certain circumstances
• Right to Complain: Lodge a complaint with the Personal Data Protection Commissioner

To exercise any of these rights, please contact us at [email protected]. We will respond to your request within 21 days as required by PDPA.

9. Third-Party Websites

Our website may contain links to third-party websites. We are not responsible for the privacy practices of these external sites. We encourage you to read the privacy policies of any third-party sites you visit.

10. Children's Privacy

Our services are not directed to individuals under 18 years of age. We do not knowingly collect personal information from children. If you become aware that a child has provided us with personal information, please contact us so we can delete such information.

11. International Data Transfers

Your information is primarily processed and stored in Malaysia. If we transfer your data outside Malaysia, we ensure appropriate safeguards are in place to protect your information in accordance with PDPA requirements.

12. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable laws. We will notify you of any material changes by posting the new Privacy Policy on this page and updating the "Last Updated" date. Your continued use of our services after such changes constitutes acceptance of the updated policy.

13. Contact Information

If you have questions about this Privacy Policy or wish to exercise your rights, please contact us: